Cold Email Service: Lists, Copy and Sending
A Cold Email Service That Includes the Hard Parts
Most “cold email services” sell you a sending engine and leave you the work. Otto is managed end to end: the list, the copy, the infrastructure, the iteration
| COLD EMAIL TOOL | OTTO | |
|---|---|---|
| Sending engine | ✅ | ✅ |
| Verified US B2B contact data | You buy it separately | Included, 100M+ contacts |
| Domain + subdomain setup and warmup | You do it | Done for you, dedicated subdomain |
| Copywriting | You write it | Dedicated copywriters, per segment |
| Ongoing deliverability management | You monitor it | Standing engineering job |
| Rewrites when replies dry up | You notice, eventually | Weekly iteration |
| Someone accountable for results | You | Your named account team |
| Monthly cost | $100–$500 in tools, plus your time | $1,000, all in |
If you have someone whose job is genuinely to run outbound, buy the tool. If that person is you, and outbound is item nine on your list, that’s what we’re for.
What a month with Otto looks like
Lists refreshed and re-verified against your ICP
New message variants written and tested per segment
Sending volume and timing tuned per provider
Replies routed; meetings booked into your calendar
A live dashboard, and a review call where a human explains the numbers
Volume, Honestly
We can send at scale, but scale isn’t the product — relevance is. Non-personalized mass email gets ignored, which is why our open rate is 52% and not 12%. We’d rather send fewer, better-targeted messages to US decision-makers who could actually buy.
Getting Started
$1,000/month, 3 or 6 month terms. Roughly two weeks from kickoff to first send. Start with a call: how you sell today, what’s working, where thoughtful outreach would change things.